March 1, 2018

Professor Barbara Kolsun will speak at the 10th Annual IP Corporate Counsel Forum on March 15, 2018. The topic of her panel is "Evaluating Efficient Trademark Strategies and Their Impact on IP Portfolios." The panel will "strategize on how to implement policies and procedures for brand protection; learn to balance trademark enforcement with business costs; and discuss the costs, benefits, and consequences of litigating trademark infringement."