Personal Branding is about crafting your communications and appearances to create a strategic impression on your target audience.  In the context of your professional career, we have broken it down into the below categories.

Self Assessment & Setting Goals
Résumé, Cover Letters and Writing Samples
Social Media
Interviewing
Dress for Success


 Self Assessment & Setting Goals
In order for you to be successful in your legal career, it is important that you identify and ask the questions that will help you determine where you are presently, where you would like to go in your career, and how to get there.  Learn various strategies and skills that will help you develop the ability to define and evaluate your career objectives, and achieve those goals.
 
 Résumé, Cover Letters and Writing Samples
Applying for employment opportunities requires that you submit the best representation of your academic and work experiences, the skills that you have developed, and accomplishments in order to persuade prospective employers that you are a candidate who they should consider interviewing.  Learn the best ways to convey and highlight not only your experience and skills, but also demonstrate your ability to write in an organized and concise manner. 
 
 Social Media
As social media becomes more integrated in our lives, it is important to recognize that they can be important tools in your job search and career development.  Learn the best strategies for using social media to network with potential professional contacts, stay in touch with current and former contacts, and advance your career.  Also learn tips about the do’s and don’ts of social media and its potential impact on your career.
 
 Interviewing
Learn about the various types of interviews that you may encounter depending on employer type, in addition to techniques and tips to help develop your interviewing skills.  You will also learn about interview preparation and etiquette, including questions that employers have previously asked, questions that you should ask, and post-interview thank you notes.
 

 Dress for Success
Does it make a difference how you dress for a networking event, an informational interview, an actual interview, or even on the job?  In most instances, it does!  Appearances matter!  Discover tips on what is appropriate to wear given the particular setting or occasion.